Equipoise iima

Long working hours and tedious commutes along with rising Internet penetration and smartphone usage provide a strong case for the growth and sustainability of grocery E-commerce in India. However, in countries such as USA, which have seen strong growth in online shopping over the past two decades, groceries still accounts for less than 3% of the online retail sales. A coincidence or a sign? In this article, we will try to provide an overview of the current Indian grocery E-commerce market, highlight the challenges that lie ahead and analyze if it has the potential to be the next big thing in the Indian E-commerce industry?

Equipoise iima

equipoise iima


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